I turn ambiguous business goals into measurable product outcomes through discovery, analytics, and high-craft execution — improving conversion funnels, retention loops, and monetization. I also scale teams by building design systems and raising cross-functional delivery speed.

I stay current with design system tooling and benchmarks, including emerging AI-assisted workflows (MCP, Code Connect, Figma Make, v0). I work with front-end realities — CSS, React/Angular, design tokens — and have hands-on experience building and maintaining component libraries in Figma and Storybook.

• Product discovery, problem framing, UX strategy, IA, interaction design, prototyping, usability testing
• Growth & analytics: funnels, cohorts/retention, A/B testing, KPI/OKR design, guardrails
• Systems: design systems, tokens, component libraries (Figma, Storybook), governance; front-end awareness (CSS, React/Angular, design tokens); AI-assisted design workflows (MCP, Code Connect, Figma Make, v0)
• Collaboration: stakeholder alignment, workshops, critique, cross-functional leadership
• Tools: Figma, FigJam, Storybook, Amplitude, internal BI, Jira, Notion